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Media Kit: General Overview

The Don Cesar Beach Resort, A Loews Hotel Florida's Legendary Pink Palace

ST. PETE BEACH, Fla. -- Rising from sugary Gulf shores towers a romantic legend which blends European grandeur, seaside elegance and sweet sunsets with the enchantment of yesteryear -- the DON CESAR BEACH RESORT, A LOEWS HOTEL, is the only historic resort poised along the Gulf of Mexico from the Keys of Florida to the tip of Texas.

The Don CeSar now offers Loews Hotels brand programs and services including Home Sweet Loews, Loews Loves Kids, Loews Loves Pets, and Loews First guest loyalty program. From pet massage therapy in tandem with Loews Loves Pets to lending guests a special pillow to make the stay more comfortable through Home Sweet Loews, the Don CeSar incorporates Loews Hotels programs delivering thoughtful, personalized comfort that allows every guest to feel like they are in their own "home away from home."

The Don CeSar exemplifies the grandness of America's traditional beach resorts as it casts a rouge glow across Pass-a-Grille Island from Boca Ciega Bay to the pearlescent sands of the Gulf. Its landmark architecture reflects a flamingo-pink, Mediterranean castle sharply chiseled against the blue Florida sky accented by Moorish bell towers and imperial turrets. Listed on the National Register of Historic Places, the St. Pete Beach resort charms discriminating guests with gracious service preserved from the Great Gatsby era of pampering.

Referred to simply as "The Don" by generations of privileged guests from around the world, the luxury resort is revered internationally for its sprawling, sugar-white beach, unparalleled dining, rejuvenating Beach Club and Spa, fabulous fishing, children's program, nearby tennis and golf and award-winning meeting facilities.

The impressive sandcastle opened in the late '20s as the Gulf playground for America's coddled rich. F. Scott Fitzgerald, Lou Gehrig, Clarence Darrow -- even Al Capone -- fancied in its frivolity for 14 years.

In 1942, the realism of war and the Depression crumbled the fairytale to a mere shadow on the shore. For three decades, the Don struggled to survive as a World War II convalescent center and Veterans Administration headquarters -- until finally it was stripped and silent. Lead by a local preservation group in 1973, its grandness was miraculously saved and resculpted. It rose once again as the Pink Lady -- Prima Donna of the Gulf.

Today, as part of the Loews Hotels' Good Neighbor Policy -- the hospitality industry's first and most comprehensive community outreach program -- the Don CeSar is once again giving back to the community that saved it and partnering with the Ronald McDonald House to assist children in the greater Tampa Bay communities. The hotel will also aid local food banks, shelters, Welfare-to-Work programs and conservation efforts.

The Don welcomes guests with the classic charm of a castle-like beach resort capturing the Gulf's warm glow through soaring Palladian windows, endless French doors and sun-drenched gardens.

Interiors emulate European elegance with rich English Axminster carpets, Italian crystal chandeliers, French candelabras and fountains, and works depicting picturesque Florida. International influences are woven through the 277 European-styled guest rooms including 43 spacious suites. Mediterranean-styled rooms and spacious suites are enhanced by breathtaking views of the Gulf of Mexico or Boca Ciega Bay, custom made furniture and elegant bedding. Twin, two-story penthouses offer the ultimate in exclusivity with sweeping terraces overlooking shimmering waters.

The Don CeSar Beach Resort tickles guests pink with an array of complimentary sun and surf activities along miles of uninterrupted, crescent-shaped beach.

Surrounded by a tropical paradise of palms and oleander, guests enjoy a plunge in one of two Gulf-front pools with underwater sound systems or shape up with aqua aerobics while serenaded by a steel-drum band. Complimentary beach clinics teach surf skimming on waverunners and catamarans, while paddle cats, kayaks and aquabikes part the waves.

For a seagull's view, try parasailing, or explore the Gulf deep down on a scuba day trip. Others stick to the sand with volleyball, beach hockey, shell searching and moonlit strolling. Historical tours of the Don unveil unique treasures. Witness sightings of the "immortal" developer Thomas Rowe on tours led by Palace Past Gatsby-ish guides.

The mystique and ambiance preserved from an earlier era are also portrayed in the collection of restaurants and lounges at the Don CeSar Beach Resort.

THE MARITANA GRILLE invites guests to plunge into the deep blue -- surrounded by 1,500 gallons (5,700 L) of salt water and indigenous Florida fish. Delight in New American cuisine prepared over a pecan and cherry wood grill served with more than 200 selections of fine wine. Open for dinner -- Jackets are definitely not required. Sunday brunch in the highly acclaimed KING CHARLES BALLROOM combines gourmet masterpieces and spectacular Gulf views with more than 180 delicious selections -- truly astounding.

The SEA PORCH CAFE offers unforgettable orange sunsets as it takes advantage of its beachfront location. Guests dine in a garden-like, casual atmosphere surrounded by brightly painted greenhouse scenes, white wicker furniture and oversized wooden swings on the boardwalk to enhance moonlit nights.

A casual pool deck oasis, the BEACHCOMBER GRILL, serves lite bites, salads, sandwiches and burgers, while UNCLE ANDY'S ICE-CREAM PARLOR dishes creamy family favorites -- shakes, floats and banana splits -- in an old-fashioned parlor setting.

Sip a frozen drink at the BEACHCOMBER BAR during sunset spectaculars. At the LOBBY BAR, step back in time to the gracious charm of the '20s to toast evenings or dance into the night, gulfside, at SUNSETS'.

Pampered service continues at the Don as guests sink into pink with unique spa treatments at the BEACH CLUB AND SPA. Relax with therapeutic massages, sea scrubs and polishes, sun soothers and more. The day ahead becomes a breeze with yoga on the boardwalk and early morning gulf-side stretching.

A stroll through The Shoppes at the Don uncovers wonderful discoveries at the logo shop and various intimate boutiques offering gift ideas, men's and women's sportswear, the Don memorabilia and more.

Golfers tee off on nearby Isla Del Sol, a relentless course featuring 17 holes with water coming into play. Tennis lovers enjoy Isla Del Sol's eight har tru tennis courts. Lovers of angling enjoy shore and bottom fishing for marlin, tarpon and grouper.

For vacationing families, the Loews Loves Kids children's program entertains younger guests with hermit crab races, kids' escapes and best of all -- Friday night pizza parties. This program provides parents with a quiet respite. The Don CeSar's newly renovated children's play area is a haven for young ones participating in Loews Loves Kids. Teenagers have their own program with the newest addition, T. Loews, which offers 13- to 17-year-old guests an amenity kit catered just for teens and a chance to escape the parents in their own adjoining guest room.

Even large groups experience incomparable service with more than 40,000 square feet (3,330 sm) of function space at the Don. Elaborate theme parties from Seafood Shipwrecks to Great Gatsby Galas satisfy the most creative fantasy.

Day trips near the Don include Busch Gardens, Cypress Gardens, Salvador Dali Museum, Sea World, Silver Springs, Universal Studios, Walt Disney World's Magic Kingdom, EPCOT Center and Disney-MGM Studios.

The Don is easily accessible by air through Tampa International Airport just 30 minutes away. If traveling by car, once near Tampa, take 1-275 south to Pinellas Bayway/St. Petersburg Beach Exit 17 and follow the Bayway to the Don porte cochere.

Whether a romantic getaway or family vacation, the Don CeSar Beach Resort spoils guests with the extraordinary charm of yesteryear. Experience a splendid beach escape at the Grand Dame of Florida's Gulf Coast, by calling the Don CeSar Beach Resort, a Loews Hotel at (800) 282-1116 or (727) 360-1881.

Year 2008
For More Media Information
Jamie Myette / Kerry Anne Watson
The Zimmerman Agency
(850) 668-2222
media@don-cesar.com


Releases Media Kit General Overview At A Glance Amenities The Boardwalk Beach House Culinary Delights Meetings Information Meeting Quotes & Kudos Weddings History Awards & Acclaims Quirks Quotes Bios Executive Chef Eric Neri Resources Image Library Archives News @lerts Search Contact Main Privacy Policy	Media Kit: General Overview The Don Cesar Beach Resort, A Loews Hotel Florida's Legendary Pink Palace ST. PETE BEACH, Fla. -- Rising from sugary Gulf shores towers a romantic legend which blends European grandeur, seaside elegance and sweet sunsets with the enchantment of yesteryear -- the DON CESAR BEACH RESORT, A LOEWS HOTEL, is the only historic resort poised along the Gulf of Mexico from the Keys of Florida to the tip of Texas. The Don CeSar now offers Loews Hotels brand programs and services including Home Sweet Loews, Loews Loves Kids, Loews Loves Pets, and Loews First guest loyalty program. From pet massage therapy in tandem with Loews Loves Pets to lending guests a special pillow to make the stay more comfortable through Home Sweet Loews, the Don CeSar incorporates Loews Hotels programs delivering thoughtful, personalized comfort that allows every guest to feel like they are in their own "home away from home." The Don CeSar exemplifies the grandness of America's traditional beach resorts as it casts a rouge glow across Pass-a-Grille Island from Boca Ciega Bay to the pearlescent sands of the Gulf. Its landmark architecture reflects a flamingo-pink, Mediterranean castle sharply chiseled against the blue Florida sky accented by Moorish bell towers and imperial turrets. Listed on the National Register of Historic Places, the St. Pete Beach resort charms discriminating guests with gracious service preserved from the Great Gatsby era of pampering. Referred to simply as "The Don" by generations of privileged guests from around the world, the luxury resort is revered internationally for its sprawling, sugar-white beach, unparalleled dining, rejuvenating Beach Club and Spa, fabulous fishing, children's program, nearby tennis and golf and award-winning meeting facilities. The impressive sandcastle opened in the late '20s as the Gulf playground for America's coddled rich. F. Scott Fitzgerald, Lou Gehrig, Clarence Darrow -- even Al Capone -- fancied in its frivolity for 14 years. In 1942, the realism of war and the Depression crumbled the fairytale to a mere shadow on the shore. For three decades, the Don struggled to survive as a World War II convalescent center and Veterans Administration headquarters -- until finally it was stripped and silent. Lead by a local preservation group in 1973, its grandness was miraculously saved and resculpted. It rose once again as the Pink Lady -- Prima Donna of the Gulf. Today, as part of the Loews Hotels' Good Neighbor Policy -- the hospitality industry's first and most comprehensive community outreach program -- the Don CeSar is once again giving back to the community that saved it and partnering with the Ronald McDonald House to assist children in the greater Tampa Bay communities. The hotel will also aid local food banks, shelters, Welfare-to-Work programs and conservation efforts. The Don welcomes guests with the classic charm of a castle-like beach resort capturing the Gulf's warm glow through soaring Palladian windows, endless French doors and sun-drenched gardens. Interiors emulate European elegance with rich English Axminster carpets, Italian crystal chandeliers, French candelabras and fountains, and works depicting picturesque Florida. International influences are woven through the 277 European-styled guest rooms including 43 spacious suites. Mediterranean-styled rooms and spacious suites are enhanced by breathtaking views of the Gulf of Mexico or Boca Ciega Bay, custom made furniture and elegant bedding. Twin, two-story penthouses offer the ultimate in exclusivity with sweeping terraces overlooking shimmering waters. The Don CeSar Beach Resort tickles guests pink with an array of complimentary sun and surf activities along miles of uninterrupted, crescent-shaped beach. Surrounded by a tropical paradise of palms and oleander, guests enjoy a plunge in one of two Gulf-front pools with underwater sound systems or shape up with aqua aerobics while serenaded by a steel-drum band. Complimentary beach clinics teach surf skimming on waverunners and catamarans, while paddle cats, kayaks and aquabikes part the waves. For a seagull's view, try parasailing, or explore the Gulf deep down on a scuba day trip. Others stick to the sand with volleyball, beach hockey, shell searching and moonlit strolling. Historical tours of the Don unveil unique treasures. Witness sightings of the "immortal" developer Thomas Rowe on tours led by Palace Past Gatsby-ish guides. The mystique and ambiance preserved from an earlier era are also portrayed in the collection of restaurants and lounges at the Don CeSar Beach Resort. THE MARITANA GRILLE invites guests to plunge into the deep blue -- surrounded by 1,500 gallons (5,700 L) of salt water and indigenous Florida fish. Delight in New American cuisine prepared over a pecan and cherry wood grill served with more than 200 selections of fine wine. Open for dinner -- Jackets are definitely not required. Sunday brunch in the highly acclaimed KING CHARLES BALLROOM combines gourmet masterpieces and spectacular Gulf views with more than 180 delicious selections -- truly astounding. The SEA PORCH CAFE offers unforgettable orange sunsets as it takes advantage of its beachfront location. Guests dine in a garden-like, casual atmosphere surrounded by brightly painted greenhouse scenes, white wicker furniture and oversized wooden swings on the boardwalk to enhance moonlit nights. A casual pool deck oasis, the BEACHCOMBER GRILL, serves lite bites, salads, sandwiches and burgers, while UNCLE ANDY'S ICE-CREAM PARLOR dishes creamy family favorites -- shakes, floats and banana splits -- in an old-fashioned parlor setting. Sip a frozen drink at the BEACHCOMBER BAR during sunset spectaculars. At the LOBBY BAR, step back in time to the gracious charm of the '20s to toast evenings or dance into the night, gulfside, at SUNSETS'. Pampered service continues at the Don as guests sink into pink with unique spa treatments at the BEACH CLUB AND SPA. Relax with therapeutic massages, sea scrubs and polishes, sun soothers and more. The day ahead becomes a breeze with yoga on the boardwalk and early morning gulf-side stretching. A stroll through The Shoppes at the Don uncovers wonderful discoveries at the logo shop and various intimate boutiques offering gift ideas, men's and women's sportswear, the Don memorabilia and more. Golfers tee off on nearby Isla Del Sol, a relentless course featuring 17 holes with water coming into play. Tennis lovers enjoy Isla Del Sol's eight har tru tennis courts. Lovers of angling enjoy shore and bottom fishing for marlin, tarpon and grouper. For vacationing families, the Loews Loves Kids children's program entertains younger guests with hermit crab races, kids' escapes and best of all -- Friday night pizza parties. This program provides parents with a quiet respite. The Don CeSar's newly renovated children's play area is a haven for young ones participating in Loews Loves Kids. Teenagers have their own program with the newest addition, T. Loews, which offers 13- to 17-year-old guests an amenity kit catered just for teens and a chance to escape the parents in their own adjoining guest room. Even large groups experience incomparable service with more than 40,000 square feet (3,330 sm) of function space at the Don. Elaborate theme parties from Seafood Shipwrecks to Great Gatsby Galas satisfy the most creative fantasy. Day trips near the Don include Busch Gardens, Cypress Gardens, Salvador Dali Museum, Sea World, Silver Springs, Universal Studios, Walt Disney World's Magic Kingdom, EPCOT Center and Disney-MGM Studios. The Don is easily accessible by air through Tampa International Airport just 30 minutes away. If traveling by car, once near Tampa, take 1-275 south to Pinellas Bayway/St. Petersburg Beach Exit 17 and follow the Bayway to the Don porte cochere. Whether a romantic getaway or family vacation, the Don CeSar Beach Resort spoils guests with the extraordinary charm of yesteryear. Experience a splendid beach escape at the Grand Dame of Florida's Gulf Coast, by calling the Don CeSar Beach Resort, a Loews Hotel at (800) 282-1116 or (727) 360-1881.
	Year 2008 For More Media Information Jamie Myette / Kerry Anne Watson The Zimmerman Agency (850) 668-2222 media@don-cesar.com